The Mission

At JB University, we believe that YOU are fearfully and wonderfully made (Psalm 139:14). Our goal is to inspire confidence, raise self esteem, and promote individuality. We are strong about being YOU and embracing uniqueness.

The Vision

We want to create a space where everyone is supported and celebrated for being themselves. We want to empower YOU through fashion. Every item represents a part of growth during your authenticity journey.

Inspiration

Fashion can make you look great, but JBU is responsible for reminding YOU that YOU are unique. JUST BE YOU was inspired by Juan Joseph to help others gain confidence in being themselves. I used to struggle with dimming my own light to fit in with others, but I realize there is only one ME. I want others to see the same.